Drawing from a wider range of disciplines than is often the case in media manage…
400 producten gevonden in Reclame
Resultaten
Strategic Management in the Media
Foreign Languages in Advertising
Based on consumer culture positioning strategies in marketing, three language st…
Too Smart
Who benefits from smart technology? Whose interests are served when …
Losing the News
Losing the News is a vivid depiction of the dangers facing fact-based, reported …
Advertising is dead
Twintig jaar geleden kon een adverteerder tachtig procent van de Amerikaanse bev…
Cross-Media Promotion
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General - La fábrica de la elección
Para poder influir en las decisiones de los consumidores, necesitas comprend…
La felicidad según Coca-Cola
No estamos acostumbrados a analizar la historia del mundo a través de la hi…
Fake News
New perspectives on the misinformation ecosystem that is the production and circ…
Films That Sell
The first overview of the moving image in advertising, this far-reaching and inn…