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Confessions Of An Advertising Man
A new edition of the timeless business classic featured on Mad MenbAs fresh and …
The Choice Factory
Before you can influence decisions, you need to understand what drives them…
Copywriter's Handbook The
The classic guide to copywriting, now in an entirely updated fourth…
Positioning Battle For Your Mind
Helps you deal with the problems of communicating to a skeptical, media-blitzed …
How to Write Copy That Sells
This book is for everyone who needs to write copy that sells - including copywri…
D&AD. The Copy Book
In 1995, the D&AD published a book on the intricate art of writing for advertisi…
All-American Ads of the 80s
The emergence of the digital world signaled a looming change in the advertising …
De 33 beste psychologische beïnvloedingstechnieken uit de reclame
(note; dit boek heette voorheen 'Seks, humor en het beloofde land', maar heeft d…
Persuasive Copywriting
Improve consumer engagement and sell with confidence using this complete handboo…